Guenther Steiner is one of Formula 1’s most recognizable Team Principals, having led the Haas F1 Team from its inception in 2014 until 2023. He gained international fame through the Netflix series Drive to Survive and now serves as an expert analyst for RTL, Canal+, and Network 10. Born in Merano, Italy, Steiner began his motorsport career in rallying, working with Mazda and later as Technical Manager for Jolly Club, where his team won consecutive Italian Rally Championships. His success led to roles with Prodrive and Ford’s M-Sport team, working alongside World Champions Colin McRae and Carlos Sainz. In 2002, he transitioned to Formula 1 as Managing Director of Jaguar Racing before joining Red Bull Racing and later spearheading its NASCAR program. Steiner then established FibreWorks Composites, a carbon-composites company, before leading Haas F1 to an impressive debut in 2016. Under his leadership, Haas secured its first pole position in 2022. Known for his blunt humor and straightforward approach, he became a fan favorite and bestselling author with Survive to Drive. Fluent in English, German, and Italian, Steiner remains one of the most respected figures in motorsport.
Gained fame through Drive to Survive series.
Former Team Principal of Haas F1 Team (2016–2023).
Managing Director of Jaguar Racing (2001–2003).
Technical Operations Director at Red Bull Racing.
Founded Team Red Bull in NASCAR.
Established FibreWorks Composites in North Carolina.
Won Italian Rally Championships (1994–1996).
Led Prodrive’s Allstar Rally Team to European Championship.
Engineering Director at Ford’s M-Sport team.
Worked with World Champions Colin McRae, Carlos Sainz.
Formula 1 Achievements
Led Haas to debut in 2016 with 29 points.
Haas finished fifth in 2018 Constructors’ Championship.
Secured Haas’ first-ever pole position in 2022.
Helped restructure Jaguar Racing for competitive success.
Integral in building Red Bull’s F1 operations.
Expert analyst for RTL, Canal+, and Network 10.
Author of Survive to Drive – Sunday Times Bestseller.
Sunday Times Bestseller for Survive to Drive.
Featured in award-winning Drive to Survive series.
Speaking Topics
Surviving to Drive: Leadership under extreme pressure.
Building Teams: Creating success from the ground up.
Resilience in Motorsport: Thriving in high-stakes environments.
F1 Engineering: Insights into race team operations.
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We are the talent liaisons that curate, ideate, and connect you to the right artists to transform special events into experiences of a lifetime. Our roots are those of musicologists and culture hawks, deeply embedded in the living performing arts. This is the foundation of our work, the soul of our business, and what we've been doing for over 25 years. We have the capacity and capability to bring any artist from anywhere in the world to your event.
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